Since the Viking age, Danish design has evolved from a basic mindset of creating a simple, durable and strong design, into helping elevate the fundamental standards of living through simplicity and functionality mixed with key elements such as: functionality, edgy/clean lines and a minimalist look. Danish design had its international breakthrough in the 1950s and early 1960s. The post-war period experienced a lack of materials, and therefore durability and high quality was in demand. Design in this period was thus characterized by simple design, functionality and minimalism. A political and social shift in Denmark, saw Danish designers use the new industrial technologies, combined with ideas of simplicity and functionalism to design buildings, furniture and household objects, many of which have become iconic and are still in use to this day. Designs such as Arne Jacobsens ‘Egg chair’ and Jørn Utzons Sydney Opera House will live forever. Danish Design is made to last. Today Danish design is known around the world for its emphasis on function, the use of simple lines, the focus on good choice of materials and quality production – with the idea of ‘less is more’ as the main focus point. If you take a stroll through the center of Copenhagen or any other major city in Denmark, you will see the city space is dominated by four to six-story buildings rather than typical glass and steel skyscrapers found in many other cities around the world. Denmark today is being formed around contemporary architecture shooting up everywhere, with the key elements being on light, water, open spaces and sustainability. Danish design serves many purposes, but most importantly it is designed to last a life time – this is also the key element in designing an OBAKU watch.